Rumble Fitness
How We Transformed Rumble Fitness’s Brand and Website to Build a Stronger, More Inclusive Community
Introduction
Their outdated branding and slow, ineffective website hindered their ability to attract and retain clients.
We worked with Rumble Fitness remotely to deliver a complete branding solution, including logo design, social media assets, print materials, and a modern WordPress website with integrated booking and payment functionality.
The results included a significant improvement in user engagement, a more cohesive brand presence, and a faster, mobile-friendly website that reflected their core values.
About Rumble Fitness
Rumble Fitness is more than just a gym; it’s a community that prioritizes social support, inclusivity, and enjoyment in fitness.
Known for its high-intensity interval training (HIIT) classes, Rumble Fitness helps members achieve their fitness goals with science-backed training methods and a welcoming atmosphere.
Their mission is to foster positivity and help members stay consistent in their fitness journeys.
The Challenge
Rumble Fitness faced several challenges that hindered its growth and ability to connect with its community effectively.
Their outdated website was slow, not optimized for mobile devices, and lacked user-friendly navigation, which frustrated potential members and caused high bounce rates.
Additionally, the absence of integrated booking and payment functionality made it difficult for members to manage their class schedules conveniently.
Branding inconsistencies across their platforms failed to communicate their core values of inclusivity, positivity, and community support, leaving a disjointed impression on their audience.
Furthermore, the lack of an educational tool, such as a blog, limited their ability to engage and inform their members about the benefits of their unique HIIT training methods and the importance of maintaining a healthy lifestyle.
These issues collectively created barriers that needed urgent resolution to align their digital presence with their mission and values.
Our Solution
Our approach to solving these challenges included the following steps:
- Branding:
- Created a modern, visually appealing logo that represented Rumble Fitness’s vibrant and inclusive culture.
- Designed cohesive social media and print materials to unify their branding across all platforms.
- Website Design and Development:
- Built a new WordPress website with a clean, user-friendly interface and responsive design to ensure mobile compatibility.
- Improved site performance by optimizing load times and ensuring smooth navigation.
- Integrated a booking and payment system to simplify class registration and management for members.
- Added a blog section to enable Rumble Fitness to educate and engage their community with fitness-related content.
- Enhanced Functionality:
- Focused on creating a seamless user experience that reflected the gym’s principles of inclusivity and enjoyment.
- Highlighted their signature HIIT classes and the benefits of their training approach.
Results
The revamped website and branding package delivered measurable results:
- User Engagement: Website traffic increased by 120%, and time spent on the site grew by 45%.
- Mobile Usability: Mobile bounce rate dropped by 35% due to responsive design improvements.
- Booking Efficiency: 80% of members started using the online booking system within the first month.
- Brand Visibility: Social media engagement increased by 50% with the launch of cohesive branding materials.