Stellies Removals
How We Elevated Stellies Removals’ Online Presence with Website Redesign and SEO Optimization
Introduction
Stellies Removals, a local moving company, sought to modernize their outdated website and improve their low visibility in search engine rankings.
We provided a comprehensive solution that included a complete website redesign, optimization of their Google My Business (GMB) profile, and the implementation of foundational SEO strategies.
As a result, Stellies Removals experienced a significant increase in local search visibility, improved website performance, and a stronger foundation for organic search growth.
About Stellies Removals
Stellies Removals is a trusted moving company serving local residents and businesses with reliable relocation services from Stellenbosch to Cape Town and vice versa.
Known for their professionalism and personalized approach, they specialize in handling moves of all sizes while ensuring a smooth and stress-free experience for their clients.
Despite their strong reputation offline, Stellies Removals faced challenges in translating this success into their online presence.
The Challenge
Stellies Removals struggled with an outdated website that lacked modern functionality and aesthetic appeal, leading to high bounce rates and reduced customer engagement.
The website’s slow loading times further exacerbated the issue, frustrating users and limiting conversions. Additionally, the company’s low visibility in local search results made it difficult for potential customers to discover their services.
With minimal optimization of their GMB profile and no clear SEO strategy in place, Stellies Removals faced increasing competition in their market.
Our Solution
To address these challenges, we implemented a three-pronged approach:
- Website Redesign
- We created a clean, modern, and mobile-responsive design that improved usability and visual appeal.
- Enhanced website speed and performance to meet user expectations.
- Added clear navigation and integrated a contact form to facilitate inquiries.
- Google My Business Optimization
- Updated Stellies Removals’ GMB profile with accurate business details, engaging photos, and compelling descriptions.
- Encouraged the collection of customer reviews to build trust and enhance local search rankings.
- Foundational SEO Strategy
- Conducted keyword research to identify relevant search terms.
- Optimized website content for targeted keywords to improve organic search rankings.
- Implemented on-page SEO best practices, including meta descriptions, title tags, and internal linking.
Results
Our efforts delivered measurable improvements:
- Local Search Visibility: Increased rankings on Google Maps for key local keywords.
- Website Performance: Reduced load time by 40%, leading to a better user experience.
- Traffic and Engagement: Achieved a 35% increase in website visits within three months.
- GMB Metrics: Boosted profile views and interactions by 50%, generating more inquiries and bookings.
With these foundational changes, Stellies Removals is now better positioned to compete in their local market and attract more customers through organic and local search channels.