Case Study
Redesigning a Biotech Pioneer’s Website for Global Reach and Impact
Embryo Plus now engages clients worldwide through a streamlined, mobile-optimized site that highlights services, research, and thought leadership in animal biotechnology.
Company
Embryo Plus is a trusted partner in reproductive biotechnology for livestock, serving clients across South Africa and globally.
Website
Industry
Biotechnology
Service Provided
Website Design
WordPress Website
Project Overview
Embryo Plus is a pioneering reproductive biotechnology company specializing in livestock genetics, embryo transfer, and semen collection. Founded in 1980, the company has become a globally recognized leader in bovine fertility services, offering both cutting-edge technology and decades of experience.
When Embryo Plus approached Kijo Digital, their existing website no longer reflected the company’s innovative spirit. The site was outdated, difficult to navigate, and non-responsive on mobile devices. Without a blog or scalable content system, they struggled to educate their audience or communicate the depth of their services to a global clientele.
They partnered with us to rebuild their online presence and support their growth with a future-ready platform.
Our Approach
Discovery & Digital Planning
We began with a strategic review of the company’s existing content and site structure. Through client interviews and a competitive audit, we identified the following opportunities:
- Simplify and restructure the navigation to improve usability
- Highlight core services with dedicated landing pages
- Introduce a blog to support industry education and SEO
- Improve technical performance and mobile accessibility
The goal was to ensure the new site would both reflect their authority in the livestock biotech space and function as a tool for client acquisition.
See our web design process to understand how we approach transformation projects like this.
User-Centric Design & Content Strategy
We crafted a clean, professional layout that communicates credibility and clarity. Using a modular WordPress structure and a mobile-first design approach, we:
- Introduced clearly defined service sections
- Designed custom icons and visual cues to guide navigation
- Integrated client success stories and credibility indicators
- Created a blog-ready layout for sharing scientific insights and news
The design was tailored to speak to veterinarians, livestock producers, and agricultural partners—audiences that value both technical accuracy and ease of access.
Custom WordPress Development
The new site was built using WordPress CMS and Elementor Pro, giving Embryo Plus a robust backend that is both easy to manage and scalable for future growth.
Key development highlights include:
- A fully responsive interface optimized for desktop, tablet, and mobile
- Enhanced loading speed and performance optimization (90+ scores on GTmetrix)
- Structured metadata and heading tags to support SEO
- Blog integration for long-form content and educational resources
- Google Analytics setup for performance tracking
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Results & Outcomes
The redesigned website has significantly elevated Embryo Plus’s digital presence:
- Improved user engagement due to clearer navigation and intuitive structure
- Increased accessibility, with a mobile-responsive design reaching more users
- Enhanced SEO performance, with faster load times and a structured blog
- Established authority, as the blog now positions Embryo Plus as a thought leader in reproductive biotech
The new platform gives Embryo Plus the tools they need to scale their outreach, educate their audience, and generate more leads across South Africa and internationally.
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See the New Website in Action
Embryo Plus’s transformation shows what’s possible when expert strategy meets modern design.
Explore the live site here: https://embryoplus.com
Let’s Elevate Your Brand Online
Is your business held back by an outdated website? Whether you’re in biotech, tourism, or professional services, we can help you modernize and grow online.
Let’s talk about your project