Case Study
Scaling Nectic’s Digital Presence with a High-Performance IT Website
From one-pager to powerhouse: we built a scalable, SEO-optimized site that positions Nectic as a leader in cybersecurity and IT consulting.
Company
Nectic is a trusted IT partner providing customized solutions that simplify technology, enhance security, and drive business efficiency across various industries.
Website
Industry
Information Technology
Service Provided
Branding Services
Website Design
WordPress Website
SEO Services
Support & Maintenance
Project Overview
Nectic is a South African-based IT consulting and cybersecurity company that helps businesses navigate complex digital challenges through compliance, infrastructure management, cloud solutions, and strategic consulting. Their mission is to simplify IT and deliver secure, future-ready environments that support innovation and growth.
Before partnering with Kijo Digital, Nectic operated with a minimal one-page website that severely limited their digital visibility and failed to reflect their industry expertise. It lacked structured navigation, compelling messaging, and the ability to evolve with their expanding service offerings. For a company delivering high-value IT solutions, their digital presence simply didn’t match their capabilities or credibility.
Nectic approached us with a clear challenge:
“We need a scalable, professional website that showcases our full suite of services, communicates our value to potential clients, and positions us as a leader in IT consulting.”
They chose Kijo Digital because of our reputation for building fast, functional, and results-driven websites, particularly for service-based and B2B businesses in complex industries.
Our Approach
Discovery & Digital Strategy
We started with a comprehensive discovery phase, which included:
- Interviews with Nectic’s internal stakeholders
- Analysis of their target audience’s pain points and search behavior
- Competitive benchmarking of similar IT firms
- Auditing their existing website and analytics (what little there was)
From this, we identified several key strategic opportunities:
- Define clear service categories to guide users
- Communicate value clearly in under 5 seconds
- Support future scalability with modular content blocks
- Improve organic visibility with on-page SEO and a blog-ready backend
Learn more about our web design process.
UX-Driven Design & Messaging
For Nectic’s new design, we prioritized a clean, modern aesthetic grounded in usability. The layout was built to support logical user flows, from discovery to conversion. We created:
- A clear information hierarchy with structured service pages
- Multiple CTAs (Calls to Action) strategically placed for lead capture
- Copywriting focused on simplicity, authority, and outcomes
- Mobile-first design for accessibility across all devices
Each service page (e.g., Cybersecurity, IT Risk Management, Cloud Solutions) received its own landing page to improve search visibility and allow targeted Google Ads in the future.
Custom WordPress Development
We built Nectic’s new website on a custom WordPress theme using Elementor Pro. This ensured:
- Speed and performance with minimal plugins
- Easy client-side content management
- Future scalability for blog posts, new service pages, and case studies
- Native SEO optimization, including schema markup and Open Graph data
- Integration with Google Analytics 4, Meta Pixel, and a contact form with spam filtering
Explore our WordPress development services.
SEO & Conversion Optimization
Our goal was not only to make the site look great, but to make it work hard.
We implemented SEO best practices from day one:
- Keyword mapping based on competitor research
- Metadata and heading structure optimization
- Fast loading speed (90+ PageSpeed score on desktop)
- Clean, semantic HTML
- Internal linking between service pages and a blog-ready structure
We also used conversion-focused techniques such as:
- CTA buttons with action verbs like “Get a Quote” and “Book a Call”
- Trust signals like certifications, client testimonials, and team bios
- Structured navigation and anchor links for quick access
See more of our web design services.
Results & Outcomes
Since the new website launched, Nectic has experienced significant early wins:
- +300% increase in organic traffic within the first 30 days
- Higher session duration due to improved content structure and navigation
- A lower bounce rate, indicating better user engagement
- A scalable website ready for SEO campaigns, PPC ads, and content marketing
- Enhanced brand perception and client trust
Their team described the project as a turning point, with leadership noting:
“This is exactly the digital presence we needed. The website now feels aligned with the quality of service we provide.”
You can view the final site here → https://nectic.co.za
Why It Matters
For B2B service providers — especially in industries like IT, legal, and finance — your website isn’t just a digital brochure. It’s a credibility tool. It must educate, convert, and grow with you.
A strong, strategically designed website is foundational to lead generation, sales enablement, and long-term business success. That’s why at Kijo Digital, we don’t just build websites — we create digital assets that work.
Let’s Build Something That Grows With You
If your current website isn’t delivering the visibility, leads, or growth you expect, let’s talk. Contact Kijo Digital today and let’s build a high-performance digital presence together.