theLab
Introduction
theLAB is a collection of guesthouses located in the Western Cape, South Africa, offering energy-neutral accommodations and cutting-edge room automation. With properties in Franschhoek and Robertson, theLAB combines advanced technology with natural beauty, providing a unique hospitality experience.
About theLab
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The Challenge
theLAB needed a website to match the innovative experience they offer guests. Their existing website lacked modern functionality, such as room booking integration, restaurant reservations, and event space booking. They also required a platform to showcase their spa services, restaurant menu, and blog content, all while maintaining a seamless user experience.
Our Solution
To meet theLAB’s needs, we designed a feature-rich website that aligned with their brand values:
- Modern Design: We used contemporary web design elements to highlight the automated features and serene atmosphere of theLAB’s guesthouses.
- Room Booking Integration: We connected the website to Nightbridge, a third-party booking tool, to streamline room reservations.
- Restaurant and Event Reservations: We developed a custom booking form for dining, event spaces, and conference room reservations.
- Spa Service Page: A dedicated spa page provided information on services, pricing, and booking options, creating an integrated experience.
Blog Section: We added a blog for sharing industry insights, promotional offers, and guest stories, keeping visitors engaged and informed.
Results
After six months of collaboration, theLAB’s new website launched with the following improvements:
- Streamlined Room Bookings: Nightbridge integration simplified room reservations, making the process faster and more user-friendly.
- Enhanced Dining and Event Planning: Guests could easily book restaurant tables and event spaces through the custom forms.
- Spa Accessibility: The spa page provided a clear overview of services and prices, enabling hassle-free booking.
- Engaging Content: The blog allowed theLAB to connect with its audience, share updates, and promote offers effectively.
- Modern Aesthetic: The updated design reflected theLAB’s fusion of technology and nature, enhancing its brand image.
The revamped website has strengthened theLAB’s online presence, increased bookings, and positioned them as leaders in tech-forward hospitality.