Case Study
Transforming Smartenergy’s Brand Identity and Website for Premium Market Positioning
A complete brand and website overhaul helped Smartenergy better reflect its innovation, drive organic traffic, and boost credibility with high-end solar clients.
Company
Smart Energy Group is a trusted expert in engineered Solar PV systems and Battery Energy Storage Solutions (BESS), with a strong history of delivering efficient, high-performance energy solutions throughout South Africa and neighbouring regions.
Website
Industry
Renewable Energy
Service Provided
Website Design
WordPress Website
Branding Services
Support & Maintenance
Project Overview
Smartenergy is a regional leader in premium solar energy solutions, serving commercial, residential, and industrial clients across Southern Africa. With headquarters in Johannesburg and a growing presence in Cape Town, Harare, and Mbabane, Smartenergy has built a reputation for delivering sustainable, innovative energy systems at scale.
As the company expanded, it became clear that its digital presence and brand identity no longer aligned with its premium service offering. The existing website was underperforming, the brand lacked visual coherence, and the messaging didn’t reflect Smartenergy’s leadership in the green tech space.
Smartenergy partnered with Kijo Digital to create a refreshed brand identity and a modern website that would position them as a top-tier solar energy provider in an increasingly competitive market.
Our Approach
We delivered a holistic rebranding and website strategy tailored to Smartenergy’s growth trajectory, target clientele, and industry positioning.
Branding Services
Our branding services focused on elevating the company’s visual identity to reflect professionalism, innovation, and trust.
- Logo Redesign: A sleek, modern mark symbolizing sustainability and forward-thinking technology
- Brand Style Guide: Defined fonts, color schemes, iconography, and brand tone to ensure consistency across platforms
- Sub-Brand Architecture: Developed cohesive visual identities for subsidiaries like Smartenergy Inland and Smartenergy Africa — connecting them under one unified system
Website Design & Development
Using Elementor on WordPress, we built a high-performance, mobile-optimized website that reflects the sophistication of Smartenergy’s offering.
- Modern UI/UX Design: Clean, structured layouts with a premium feel tailored to C-suite decision-makers and property developers
- SEO Strategy: Implemented technical and on-page SEO services to improve rankings and drive qualified traffic
- Performance Optimization: Fast load times, intuitive navigation, and responsive design for seamless cross-device browsing
- Strategic Content Pages: Service pages, sector-specific solutions, and a project portfolio to showcase expertise
- Blog Setup: Built a blog to support long-term SEO and thought leadership in the renewable energy sector
Explore how our web design services help established businesses elevate their online presence.
For a look behind the scenes, view our web design process.
Refined Messaging and Visual Storytelling
We crafted a content strategy that highlighted Smartenergy’s values—innovation, reliability, and sustainability, while presenting their case studies, services, and impact in a compelling and digestible format.
Results & Outcomes
The transformation led to substantial improvements across branding, user experience, and business metrics:
- +60% increase in organic traffic within 3 months, thanks to SEO improvements
- +120% increase in page views and a 45% drop in bounce rate, indicating stronger user engagement
- Enhanced lead quality and conversion rates from enterprise clients in real estate and infrastructure
- Stronger brand equity with a unified look and voice across the main company and its subsidiaries
- Positioned as an industry leader in solar energy, ready to scale and capture new markets
Strategic Growth with Ongoing Support
Following the launch, Smartenergy partnered with us for SEO and performance tracking to ensure consistent growth. They also benefit from regular updates and support via our website maintenance plans.
Let’s Reimagine Your Brand’s Potential
Whether you’re scaling your operations or repositioning in your industry, Kijo Digital can help you build a powerful brand and website that speaks to your ideal audience.
