Slow, image-heavy pages
Large hero and gallery images slow pages on mobile. Travellers leave before they see a single tour or room, and Google ranks slow pages lower.
Website audit & growth strategy
A human-reviewed audit of your travel website and booking journey, with a prioritised plan of what to fix first. Choose a website audit in five business days, or a full brand audit, including SEO and AI visibility, in about two weeks.
Request your audit
It takes about two minutes. We review every request personally and reply with a quote within one business day.
Every audit is quoted individually. Once we receive your request, we send you a fixed-price quote within one business day. We only use your details to prepare and discuss your audit (Privacy Policy). Prefer to talk first? WhatsApp us or email [email protected].
The short version
A travel website audit is a structured review of how well a tour operator, lodge, DMC or hotel website turns visitors into direct bookings. It checks the booking journey, speed, mobile experience, technical SEO, trust and tracking, and ranks every issue by its impact on enquiries.
An audit is only useful if it tells you what to fix first. A long list of errors rarely changes your bookings. A ranked plan tied to enquiries and revenue does.
Two audits
Both are carried out by a person, and every finding is ranked by its impact on bookings. The website audit focuses on your website. The full brand audit adds your search, AI and brand presence.
| Audit | What it covers | Best for | Turnaround | You receive |
|---|---|---|---|---|
| Website audit | Your website itself: the booking and enquiry journey, UX and mobile experience, speed and Core Web Vitals, technical SEO (crawling, indexing, schema and internal linking), design, trust and accessibility, and tracking. | Finding out why your website is not turning visitors into enquiries, and what to fix first. | 5 business days | A prioritised plan for your website, ranked by impact on bookings. |
| Full brand audit | Everything in the website audit, plus SEO and Google rankings against competitors, AI search visibility (AEO/GEO), and your brand and content. | Planning a rebuild, a rebrand or a bigger push for direct bookings, and wanting the full picture first. | About 2 weeks | A prioritised growth strategy across your website, search, AI visibility and brand. |
What we find
These come up again and again in the travel websites we audit.
Large hero and gallery images slow pages on mobile. Travellers leave before they see a single tour or room, and Google ranks slow pages lower.
Hidden enquiry buttons, long forms and unclear next steps send travellers back to the OTAs, where you pay commission on the same booking.
Crawl and indexing problems keep tour, room and destination pages out of search results, so they never reach the travellers looking for them.
Without clear structure, direct answers and schema, Google and AI assistants struggle to understand your business and recommend competitors instead.
Without reliable tracking you cannot see which pages, channels or campaigns bring enquiries, so marketing budget is spent on guesswork.
Most travellers plan on their phones. Menus, galleries and forms that are awkward on mobile quietly cost enquiries every day.
How it works
Share your website, the audit you need and what you want to improve. It takes about two minutes.
You get: a fixed-price quote within one business day.A person reviews your website and booking flow, plus your search, AI and brand presence for a full brand audit, supported by specialist tools.
You get: findings checked by a specialist, not a tool.Every finding ranked by its impact on bookings, with clear guidance on how to fix it.
You get: a plan in five business days, or about two weeks for a full brand audit.An optional call to go through the findings and answer your questions.
You get: a plan you can act on yourself or with our team.The difference
Client feedback
Real reviews from our clients, posted on Google.
Kijo Digital redesigned the Paul Polano Tours website and the difference is night and day. It now looks as professional as the tours we run, loads beautifully, and makes it easy for travellers to find and book the right Cape Town experience. Great communication and a genuine pleasure to work with.
Trusting someone with both the design and the booking engine behind Chui Safaris was a big step, but Kijo Digital treated it as if it were their own. They took the time to understand our vision of extraordinary, tailor-made journeys across Africa and turned it into a website that finally feels like us: refined, warm and genuinely luxurious. On top of a beautiful design, they built an internal booking platform that works seamlessly for our guests and for our team. Talented, patient and reliable from the first call to launch. Thank you, Kijo Digital.
We approached Kijo Digital wanting a website that felt as considered as the retreats, safari camps and holiday homes we hand-pick across Kenya and East Africa, and they delivered exactly that. From the hero through to the curated collections, every section was thoughtfully designed, beautifully written and genuinely reflective of our brand. They understood luxury travel, paid attention to the small details, responded quickly to our feedback, and made the whole process easy. The site builds trust the moment someone lands on it. We couldn’t be happier and recommend Kijo Digital without hesitation.
Questions
The website audit reviews your website itself: the booking journey, speed, mobile experience, technical SEO, design, trust and tracking. It takes five business days. The full brand audit covers all of that, plus your Google rankings against competitors, your visibility in AI tools such as ChatGPT and Perplexity, and your brand and content. It takes about two weeks.
Choose the website audit if you mainly want to know why your website is not producing enough enquiries. Choose the full brand audit if you are planning a rebuild, a rebrand or a bigger push for direct bookings. If you are not sure, select Not sure, advise me on the form and we will recommend one.
Every audit is quoted individually, based on the size of your website and the audit you choose. Once we receive your request, we send you a fixed-price quote within one business day. The audit starts once you approve it.
The website audit takes five business days and the full brand audit about two weeks. We reply to every request with a fixed-price quote within one business day, and the timeline starts once you approve it.
Just your website address and what you want to improve. If you can share read-only access to Google Analytics and Search Console we can go deeper, but it is not required.
Our team does, by hand, supported by specialist tools. We work only with travel and tourism businesses, so every finding is judged against how travellers actually research and book.
If you would like, we walk you through the findings on a short call. If you want our help, we send a scope and a fixed-price proposal. If not, the plan is yours to keep and act on.
Yes. Most of the websites we audit were built by someone else. The audit is independent of who built your website.
Yes. We work with travel businesses worldwide, and review your website against the markets your travellers come from.
Ready when you are
Request your audit and receive a prioritised plan of what to fix first: in five business days for a website audit, or about two weeks for a full brand audit.