We build fast, beautiful websites for boat and yacht charter businesses, and make you visible in Google and AI search, so guests find your vessels and enquire direct, instead of through marketplaces that take a cut of every booking.
A good charter website presents each vessel with rich photography, clear specifications, capacity, crew, routes and pricing, and makes it effortless to check availability and enquire. It loads fast on mobile, ranks for the charter and destination searches guests use, is structured so AI search tools can recommend it, and guides high-value guests into a confident direct enquiry, so you rely less on marketplaces and keep more margin.
Selling a charter, a day on the water, a private yacht, a sunset cruise, is a high-value, high-trust decision. Here’s what usually goes wrong, and what we fix.
GetMyBoat, Sailo and Click&Boat bring reach, but take a cut of every charter and own the guest relationship, not you.
Guests search for charters and, increasingly, ask AI who to book with. If you're not in the results or the answer, you're off the shortlist.
Private and crewed charters are big-ticket, considered decisions, and a weak site or slow enquiry flow loses them.
Idle vessels and quiet seasons cost you, yet your website does little to drive off-peak or last-minute demand.
This is our specialism, and it's how a growing number of our clients are now being discovered. We make sure that when a guest asks ChatGPT, Claude, Gemini or Perplexity where to charter and who to book with, your vessels come up, and we track it every month.
How AI visibility works →One connected system, designed around how charters are searched, trusted and booked, and built to be found in both search and AI.
Rich vessel photography and video that still loads quickly on mobile, so guests feel the experience and enquire.
Purpose-built templates with specifications, capacity, crew, routes, inclusions, pricing and clear enquiry CTAs.
Instant online booking for day trips and low-friction enquiry journeys for private and crewed charters.
Connected to the reservation, availability and enquiry systems charter operators use, with dates handled cleanly.
Ranking for the charter, cruise and destination searches that fill your calendar, not just your brand name.
Structured so ChatGPT, Claude, Gemini and Perplexity understand and recommend your charters, tracked monthly.
Licences, safety credentials and reviews placed to reassure high-value guests and lift conversion.
Ongoing performance, content and visibility work so your enquiries keep compounding season after season.
A good charter website presents each vessel with rich photography, clear specifications, capacity, crew, routes and pricing, and makes it effortless to check availability and enquire. It loads fast on mobile, ranks for the charter and destination searches guests use, is structured so AI search tools can recommend it, and guides high-value guests into a confident direct enquiry so you rely less on marketplaces and keep more margin.
Marketplaces like GetMyBoat, Sailo and Click&Boat bring reach but take a cut of every booking and own the guest relationship. We build a fast, credibility-led website and enquiry funnel connected to your booking or availability system, optimised for search and AI, so more guests find and enquire with you direct. The more direct charters you win, the less commission you pay and the more margin you keep.
We work with the booking, availability and enquiry systems used by charter operators, including FareHarbor, Rezdy, Bókun, GetMyBoat, TripWorks and Ventrata, among others, as well as tailored enquiry flows for high-value private and crewed charters. We recommend the right approach for your fleet, seasonality and pricing, and connect it to a clean enquiry journey.
Yes. We're based in Cape Town and work with boat and yacht charter businesses internationally, serving guests from around the world. We build international search and AI visibility into the site and quote in your local currency.
Projects typically start from around USD $7,000 (GBP £6,000). The final price depends on the size of your fleet, whether you need instant booking or an enquiry flow for private and crewed charters, and languages and currencies. We quote a fixed price after a short discovery call, in ZAR, USD, GBP or EUR.
That's one of our core specialisms. We structure your website and online presence so AI tools like ChatGPT, Claude, Gemini and Perplexity can understand, trust and recommend your charters, and we track your visibility across those engines every month so you can see it improving.
Yes. We build scalable structures for operators with mixed fleets and charter types, with clear vessel pages, specifications, capacity and pricing, and separate journeys for instant-book day trips and enquiry-led private or crewed charters, so each guest reaches the right booking path quickly.
Start with a free AI visibility check. We'll show you what happens when a guest searches for charters like yours, where you're losing enquiries, and what a properly built charter website would change. No obligation.
