We build fast, high-converting websites for adventure and activity operators, and make you visible in Google and AI search, so travellers find you and book direct, instead of through Viator and GetYourGuide, which take a cut of every booking.
A good adventure or activity operator website makes each experience easy to find, understand and book, with clear pricing, duration, difficulty and what's included, plus strong trust signals. It loads fast on mobile, ranks for the activity and destination searches travellers use, is structured so AI search tools can recommend it, and makes booking effortless, so you win more direct bookings and pay less commission to OTAs.
Selling an experience, a place, a moment, an adrenaline hit, is not the same as selling a product. Here’s what usually goes wrong, and what we fix.
Viator, GetYourGuide and TripAdvisor bring reach, but take a heavy cut of every booking and own the traveller relationship, not you.
Travellers search for things to do and, increasingly, ask AI for recommendations. If you're not in the results or the answer, you're off the shortlist.
Lots of activities, times and price options get buried in clunky layouts, and travellers give up before they book.
Travellers won't book an activity, especially an adventurous one, without proof it's safe, real and well-reviewed.
This is our specialism, and it's how a growing number of our clients are now being discovered. We make sure that when a traveller asks ChatGPT, Claude, Gemini or Perplexity what to do and who to book with, your experiences come up, and we track it every month.
How AI visibility works →One connected system, designed around how experiences are searched, trusted and booked, and built to be found in both search and AI.
Rich photography and video that still loads quickly on mobile, so travellers feel the experience and book.
Purpose-built templates with duration, difficulty, inclusions, pricing, availability and clear booking CTAs.
Instant online booking or low-friction enquiry journeys, designed to reduce your dependence on marketplaces.
Connected to the reservation and availability systems activity operators use, with time slots and capacity handled cleanly.
Ranking for the "things to do" and activity searches that fill your trips, not just your brand name.
Structured so ChatGPT, Claude, Gemini and Perplexity understand and recommend your experiences, tracked monthly.
Credentials, safety information and reviews placed to reassure travellers and lift conversion.
Ongoing performance, content and visibility work so your bookings keep compounding season after season.
A good adventure or activity operator website makes each experience easy to find, understand and book, with clear pricing, duration, difficulty, what's included and strong trust signals. It loads fast on mobile, ranks for the activity and destination searches travellers use, is structured so AI search tools can recommend it, and makes booking or enquiring effortless so you win more direct bookings and pay less commission to OTAs.
Marketplaces like Viator, GetYourGuide and TripAdvisor bring reach but take a large cut of every booking and own the customer. We build a fast, direct-booking website connected to your booking system, optimised for search and AI, so more travellers book on your own site. The more direct bookings you win, the less commission you pay and the more margin you keep.
We work with the booking and reservation systems common for adventure and activity operators, including Rezdy, FareHarbor, Bókun, TrekkSoft, WeTravel and Ventrata, among others. We recommend the right platform for your experiences, availability and capacity, and connect it to a clean booking and enquiry journey.
Yes. We're based in Cape Town and work with adventure, activity and experience operators internationally, serving travellers from around the world. We build international search and AI visibility into the site and quote in your local currency.
Projects typically start from around USD $7,000 (GBP £6,000). The final price depends on the number of activities and locations, whether you need instant online booking or an enquiry flow, and languages and currencies. We quote a fixed price after a short discovery call, in ZAR, USD, GBP or EUR.
That's one of our core specialisms. We structure your website and online presence so AI tools like ChatGPT, Claude, Gemini and Perplexity can understand, trust and recommend your experiences, and we track your visibility across those engines every month so you can see it improving.
Yes. We build scalable structures for operators with large or seasonal activity catalogues, with clear experience pages, capacity and time-slot handling through your booking engine, and a browsing experience that helps travellers find and book the right activity quickly.
Start with a free AI visibility check. We'll show you what happens when a traveller searches for experiences like yours, where you're losing bookings, and what a properly built activity website would change. No obligation.
