We build fast, beautiful websites for boutique hotels and villas, and make you visible in Google and AI search, so guests find you and book direct, instead of through OTAs that take a cut of every stay.
A good boutique hotel or villa website loads fast even with rich imagery, conveys the character and feel of the property, and guides guests along a clear path from browsing to a direct booking. It should be easy to find in Google and AI search, flawless on mobile, and built to win direct reservations, so you keep more revenue per stay instead of paying it to OTAs.
Selling a stay at a distinctive property to a guest planning from another country is not the same as selling a product. Here’s what usually goes wrong, and what we fix.
Every booking through Booking.com, Expedia or Airbnb quietly gives away 15–25% of the rate, night after night, room after room.
Guests plan trips by searching and, increasingly, by asking AI where to stay. If you're not in the results or the answer, you're not on the shortlist.
Big galleries and video look stunning and then crawl on a phone, exactly where a guest is browsing, and Google notices too.
A high-consideration stay needs a guided journey and trust, not a clunky booking widget bolted onto a pretty page.
This is our specialism, and it's how a growing number of our clients are now being discovered. We make sure that when a guest asks ChatGPT, Claude, Gemini or Perplexity where to charter and who to book with, your vessels come up, and we track it every month.
How AI visibility works →One connected system, designed around how stays are researched, trusted and booked, and built to be found in both search and AI.
Stunning photography and video that still loads quickly on mobile, so guests stay, browse and book.
Purpose-built templates for rooms, suites, villas and experiences that are easy to browse, compare and book.
Low-friction booking flows wired to your booking engine, designed to reduce your dependence on OTAs.
Connected to the property-management systems and channel managers boutique hospitality actually uses, set up cleanly.
Ranking for the location, occasion and experience searches that fill your rooms, not just your brand name.
Structured so ChatGPT, Claude, Gemini and Perplexity understand and recommend you, tracked monthly.
Built for guests from the UK, Europe, the US and beyond, with the currency and clarity they expect.
Ongoing performance, content and visibility work so your bookings keep compounding season after season.
A good boutique hotel or villa website loads fast even with rich imagery, conveys the character and feel of the property, and guides guests along a clear path from browsing to a direct booking. It should be easy to find in Google and AI search, work flawlessly on mobile, and reduce your dependence on OTAs by winning direct bookings.
We build direct-booking websites optimised for search and AI, and integrate your booking engine and channel manager so guests can book with you directly. The more reservations that come through your own site, the less commission you pay to Booking.com, Expedia and Airbnb, and the more revenue you keep per room night.
We work with the property-management systems, booking engines and channel managers common in boutique hospitality, including Mews, Cloudbeds, Little Hotelier, SiteMinder, NightsBridge and SynXis, among others. We recommend the right setup for your property and connect it to a clean, direct booking journey.
Yes. We're based in Cape Town and work with boutique hotels, guest houses and villas across Africa, Europe and beyond, serving guests from the UK, Europe, the US and further afield. We build for multiple currencies and quote in your local currency.
Projects typically start from around USD $7,000 (GBP £6,000). The final price depends on the number of rooms or properties, whether you need booking-engine integration, and languages and currencies. We quote a fixed price after a short discovery call, in ZAR, USD, GBP or EUR.
That's one of our core specialisms. We structure your website and online presence so AI tools like ChatGPT, Claude, Gemini and Perplexity can understand, trust and recommend your hotel, and we track your visibility across those engines every month so you can see it improving.
Yes. We build scalable structures for collections and multi-property owners, with dedicated pages for each hotel or villa, clear cross-linking, and a booking journey that works whether a guest is choosing one property or comparing several.
Start with a free AI visibility check. We'll show you what happens when a guest searches for a stay like yours, where you're losing bookings, and what a properly built boutique hotel website would change. No obligation.
