Who are these guides for?

Tour operators and travel brands that want more bookings through their own website: tour and activity operators, safari and lodge businesses, charters, boutique stays and DMCs. Most guides are written with tour operators in mind.

Where should I start?

If OTAs such as Viator take a large share of your bookings, start with Viator vs Your Own Website and the Direct Booking Website Checklist. If your website gets visitors but few enquiries, start with Why Your Tour Website Isn't Converting.

Who writes the guides?

Kijo Digital, a Cape Town studio that designs, builds and optimises websites only for travel and tourism businesses. The guides cover the problems we see most often on travel websites.

Can you apply these fixes to my website?

Yes. Request a website audit and we will show you which fixes matter most for your site. If you need a new website, start a project and tell us about your business.

Start a project

Guides for tour operators and travel brands

Plain-language guides on direct bookings and OTAs, website conversion, SEO, Google reviews and AI search. Written by a Cape Town studio that works only with travel and tourism businesses.

Start a project

Start here

Three guides to read first

The quickest way to see where your website is losing bookings, and what to fix first.

OTAs & direct bookings

Start here if OTAs take a big share of your bookings

Viator vs Your Own Website: What You Actually Keep Per Booking

A worked comparison of Viator commission against a direct booking on your own website, showing what a tour operator actually keeps per tour.
Read the guide
OTAs & direct bookings

Start here to check your own website, point by point

Direct Booking Website Checklist for Tour Operators

Twenty-four checks to turn your website into your best booking channel, so less of every sale goes to the OTAs.
Read the guide
Website design & conversion

Start here if you get traffic but few enquiries

Why Your Tour Website Isn't Converting (12 Fixes)

Visitors but no bookings? The 12 most common reasons tour websites lose travellers, and the practical fix for each one.
Read the guide