Glotech Group designs, installs and maintains commercial cold rooms, freezer rooms and refrigeration systems for businesses across South Africa. Their old site read like a generic listings page, with no way to see real completed work or judge the standard of what they do. We rebuilt it around genuine project proof, clearly structured services and a fast path to a quote, so a visitor can see the quality of the work before they ever dial the number.
Glotech Group
Commercial refrigeration
Trust, proof & lead generation
WordPress design & build
Core services, each with its own structured page
Case study system, built to keep growing
Coverage, structured for local SEO
Glotech Group designs, supplies and installs commercial cold rooms, freezer rooms, insulated panelling and blast chiller systems for businesses across South Africa, serving restaurants, distribution centres, food producers, butcheries, wine estates and pharmaceutical storage sites that all depend on reliable temperature control.
None of that expertise came through online. The previous site offered one generic overview of services with no way to see completed work, no dedicated page for any single service, and no content built to answer the specific questions commercial buyers search for before they commit to an installer. For a business whose real strength is proven, hands-on work, the website simply did not carry it. Glotech needed a WordPress website that looked and read like the specialist they actually are, with a clear, low-friction path for a visitor with a cold room problem to request a quote.
Strategy, WordPress design, UX, performance, care plan
Full project plus ongoing Website Care Plan
Glotech’s real strength is the work itself: real installations, real repairs, real commercial clients. The old site made none of that visible. Four things had to change.
Real completed installations and repairs with nowhere on the site to actually show them to a prospective client.
Cold rooms, freezer rooms and panelling all blurred into one shallow page instead of standing on their own.
Nothing structured to help Glotech rank for specific commercial searches or be surfaced by AI search tools.
No consistent, fast way for a visitor with a real cold room problem to request pricing there and then.
We treated real, completed project history as the core asset it is, and built the site around showing it, structuring it, and making it findable, focused on four things:
An archive and individual project template built so every completed job can be added, browsed and found.
Every service now has its own page, built to answer real buyer questions, not one shallow overview.
Clean structure and real answers, written to be found by search engines and AI tools alike.
A consistent, low-friction way to enquire, built on the same conversion optimisation principles we apply across every project.
A full WordPress rebuild, with new design, structure and content across every core page.
An archive and individual project template built to keep growing with every new job.
A dedicated, SEO-structured page for every service Glotech offers, not one shallow overview.
A News & Articles section built as an educational content hub for SEO and AI search.
A consistent, low-friction path to enquiry present on every page of the site.
The site now matches the standard of the real work behind it.
Real projects and real results, easy to browse by industry and outcome.
Clear, structured pages replace one shallow, generic overview.
Stronger foundations for Google, Maps and AI-powered search.
A request for a quote is a few taps away, from any page.
The new site finally shows people what we've actually done. It looks like the company we are, not the company we used to look like online.Mark T. Glotech GroupCommercial refrigeration · South Africa
Launch was the start, not the finish. Because every completed project now has a repeatable case study template, Glotech’s team can add new work as it happens, so the proof on the site keeps growing without needing a redesign every time. The same structure makes it easy to add new industries and sectors served as the business grows.
The next phase is growth-focused: expanding the location and service-specific content that feeds both traditional SEO and AI search, publishing further News & Articles content to build topical authority, and moving onto a website care plan to keep the site secure, fast and up to date as it grows.
If your site does not show the work you have actually done, you are losing credibility you have already earned. We build websites that turn real experience into real enquiries.
